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PayPal Hire Hints at New Global Marketing Campaign

PayPal Hire Hints at New Global Marketing Campaign
PayPal Hire Hints at New Global Marketing Campaign

PayPal hired a Chief Marketing Officer and added a new member to its board of directors. As Executive Vice President and Chief Marketing Officer, Allison Johnson will lead strategic marketing for PayPal and its family of brands around the world and will report directly to PayPal CEO Dan Schulman.

PayPal hasn’t had a CMO since becoming a public company – Ranjana Clark was PayPal’s SVP, Chief Customer and Marketing Officer from 2011 to 2013 when it was owned by eBay.

Does this mean we can expect to see PayPal launch a new global marketing campaign? If so, it could be interesting, as Johnson worked with Steve Jobs when Apple launched some intriguing marketing campaigns. Who can forget the dancing-with-iPods silhouettes campaign, though Johnson joined Apple 2 years after the launch of that particular campaign.

According to the announcement by Schulman, Johnson co-founded West, a hybrid marketing and venture capital firm with clients including Square, Twitter, Impossible Foods, and Braintree, where she worked closely with Bill Ready and his team in the early days of Braintree and Venmo, which were acquired by PayPal.

Schulman said Johnson had also served as Apple’s Vice President of Worldwide Marketing Communications, “working alongside Steve Jobs to reinvigorate Apple’s Mac business and launch the iPod, iPhone, iPad and the App Store with unprecedented marketing campaigns,” and prior to that, she led global brand marketing at HP.

Johnson joined PayPal on January 14, 2019.

PayPal also named Deborah M. Messemer, CPA, to its board of directors, effective January 16, 2019. “Messemer has more than 30 years of experience advising public and private companies and most recently served as the managing partner of KPMG’s Bay Area and Northwest region,” according to PayPal’s announcement.

Messemer’s appointment brings PayPal’s Board of Directors to 12 members

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.