Visa launched a campaign to support small-business owners with the She’s Next campaign, which will champion and empower women in their entrepreneurial efforts to grow their businesses, and it released some findings showing what’s on the minds of female entrepreneurs.
The campaign is getting support from leading small business advocates, including Square and Yelp, and is supported by the Female Founder Collective (FFC).
An inaugural “She’s Next” event will be held in Atlanta, Georgia on January 30th, and Visa will create pop-up events around the world that offer a range of practical tools, resources, insights and networking opportunities for female entrepreneurs, including the following:
- Interactive Workshops: Beginning with an inaugural event in Atlanta on January 30, alongside Super Bowl LIII in Atlanta, Visa will host a series of interactive workshops to tackle business challenges specific to each community. Future events are planned for the FIFA Women’s World Cup France 2019 and beyond.
- Access to Experts: Each workshop will include experts from Visa, local and national subject matter experts, and partners to maximize benefits to female business owners. Specifically at the inaugural workshop in Atlanta, leaders from Visa, Square and Yelp will bring their own expertise and innovation to the workshop.
Visa commissioned a survey of US-based female small business owners, and findings include the following:
- The top three things women cite as motivators in starting their own businesses are: pursuing their passion (48%), having financial independence (43%) and having flexibility (41%).
- Nearly three quarters of women (73%) report that it was difficult to obtain the funding they needed to start their own business. In fact, six in ten (61%) self-funded their business.
- When asked to identify top workshop topics they would like to learn more about, respondents said improved social media and digital marketing skills to promote and grow their businesses.
In 2019, Visa will launch phase two of its multi-million dollar Money is Changing marketing campaign in the US, building on its millennial women focus and featuring real-life female business owners.
Visa will feature a diverse spectrum of women in the campaign who will highlight the practical steps they have personally taken to change the game and challenge existing taboos when it comes to money.
Visa has also supported programs focusing on small businesses including Visa’s sponsorship of the Great British High Street program in the United Kingdom and Visa’s Money is Changing marketing campaign in the US.