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Etsy Feature Helps Sellers Who Offer Personalized Gifts


Etsy logoEtsy launched a new feature to help sellers who offer personalized gifts so buyers can provide details before they complete the checkout process.

The Etsy marketplace is known for handmade and vintage goods, and to get an idea of popular personalization is among its shoppers: Over 25% of sales on Etsy last November and December included a request to personalize an item.

Sellers can enable the new personalization feature on listings starting today. The feature allows sellers to control which listings have the new feature and which information buyers should include.

While it’s currently available for orders placed on desktop or on a mobile web browser, it’s not currently available on the Etsy mobile app. And, Etsy wrote, “We understand that you might still have orders that require a higher level of customization, and we encourage you to continue using custom orders in those cases.”

Sellers are leaving feedback about the new feature. One seller who loves the new box asks that it be moved closer to other fields on the individual Order page closer to the “note to seller” and “private notes.”

The seller explained, “I’m having some customers enter their personalization, and leave a “note to seller”, and I’ve already got a private note from a conversation with them – so I’ve got the information that I need to create their order in separate places. It’s a little overwhelming to make sure I’ve got all of their info and that it all matches from all three places. It would be much more convenient to have the personalization note up closer to the other notes if that is possible.”

One seller said it would have been better to wait until the feature was also available on the app, explaining it made it more challenging when providing customers with instructions. And another said it is not integrating with their third-party shipping software “and I have no time to fix it.”

Overall, the new feature seems to be well received by sellers thusfar.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

4 thoughts on “Etsy Feature Helps Sellers Who Offer Personalized Gifts”

  1. Etsy is artificially inflating its’ earnings by scamming the sellers en masse; overnight they suddenly have no funds to ship/refund with due to Etsy sneak attacking all bank accounts for fees along with upping fees and charging extra fees (along with more than legal VAT to ALL international sellers) and some are left overdrawn in the bank to the tens of thousands. Yes, it’s that bad. They are also leaving en masse; the reason no one can see this is because Etsy also disabled the ability to close shops; when a seller tries to, a notice comes up saying you have to pay $XXX.XX amount of money before you can close the shop, even if you owe nothing. Payment deposits have been stalled. On top of all of this, Etsy is forcing/tricking sellers into free shipping as well. This is what caused the stunting of Ebay. Google ‘etsy bugs forum’ and click the first result for proof.

  2. It is not scamming nor is it lying. The changes make logical sense (request access to bank accounts of people who owe you money, tell them you will eventually take said money if unpaid, wait until those people are in thier peak earning season, take said owed money). Especially people who report they see they lose money on each sale…. they always have been, etsy just makes it more obvious now. Going to be interesting if this helps some businesses realize how much better off they would be by working at a grocery store and being paid hourly.

    Also wondering if anyone in the investing world is watching this and thinking, “gee, imagine how much worse it would be if this was on ebay, where powersellers pay store fees of 10k and suddenly were unable to function because thier bill for the 15th has been withdrawn from thier account on thev12th? ” Because thst debacle is exactly where managed payments on ebay is going.

  3. It has been a constant struggle for years with Etsy. The endless studying with their seller handbooks, the youtube tutorials, spending money on Marmelade to get the “perfect tags’, the ever changing SEO with them. Now this latest stunt with their payment system.

    I am considered a small seller, the most sales I have ever gotten have been just recently. I go to process an order on 11/13 and find funds that are due to me gone and the new system in place. I was shocked. No notice given. Even after processing the order I see I still had a balance with them that made no sense. They say that from November 1st to November 13th I had $40 in fees and they kept my two sales to cover those costs. Before the new system the fees were paid via credit card that cleared every month without fail. I had been over charged and no way to get my funds back. Sent an email to support and was given a generic email “we are receiving too many email and not responding at this time” No answers in the forums. We were told we had to wait a week to get any answers. I get my mid month report on my promoted listings, it’s $10, again the math is not adding up.

    Per Etsy:

    The new system will charge transaction fees at the time of the sale. All my fees were taken: Listing fees, Promoted Listing Fees, Shipping Fees, Listing Fees. No notice..I was notified by Etsy of an order pending, I went to see the order and they had already taken their funds from the monies that was already scheduled to pay me. So no the funds are not taken at the time of the sale from the sale.

    5% fee on all sales PLUS a 3% plus .25 tracaction per sale.(This is for US sales) Doing the math I am paying 10.5% on all sales. Etsy’s forum response to another when they were questioned: The fees are correct, there are no bugs.

    Bottom Line: What does Etsy do for me and my business… Nothing.

    Etsy charges for promoted listings, I pick $1 per day, end of the month I should pay $30 I end up paying $60, with no sales. Ebay, promoted listings shows you what your paying and you DO NOT PAY unless the customer BUYS the item.

    Etsy does not place you with google shopping, you have to pay for it. Other venues you’re automatically put into google shopping.

    Etsy has no shopping cart Integration for instagram. With Shopify all my customers have to do is tap the image and they are taken to my page with the item info and price so they can check out. Yes I have had sales via instagram. There are 90 billion people on instagram. A huge market to not be able to sell to.

    Etsy can’t even send out a follow up email to customers asking to rate the item/seller. Amazon, Ebay, Walmart, Target, etc all send out follow up emails. I’m placing stickers on my packaging asking for reviews, it’s unprofessional and gaudy.

    At the end of the day I have to think of MY business and what’s is best for it. The ROI is not worth it. We have to remember in our haste to make our businesses successful these platforms Esty, Ebay, Amazon, etc are our CLIENTS. Their “jobs” are to work for us. Not the other way around. When my listing expire (I paid for them), I will shut down my shop.

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