eBay is devoting tech resources to using Artificial Intelligence to identify brands in product photos. In a post on the eBay corporate blog, it wrote, “By understanding brand characteristics, we can further cater the shopping experience to individuals and serve them up a truly tailored experience where everything they see is personalized to them.”
Two eBay research scientists in the field of computer vision, Hadi Kiapour and Robinson Piramuthu, wrote today’s post:
“We’re researching how to recognize brands using computer vision by training our AI to look beyond logos and iconic patterns.”
“Think of your favorite brands: How do you recognize them when you are shopping? Maybe it’s that iconic swoosh on your favorite sneakers or that distinctive plaid on your handbag or that apple on your phone. Brands express themselves in various visual forms.
“At eBay, we’re researching how to recognize brands using computer vision. We’re training our AI to look beyond logos and iconic patterns to dial in on the unique monakers that brands use to create specific items. We’ve compared our deep learning model to human understanding in an experiment to validate visual perceptions of brands.”
You can find the complete post on the eBay corporate blog.