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Sellers Help Amazon Business Reach $10 Billion in B2B Sales

Amazon Business

Amazon BusinessAmazon Business now reaches over $10 billion in annualized sales and serves “millions” of business customers, the company revealed on Tuesday.

Amazon Business is a B2B marketplace – customers purchase items for their businesses as opposed to their households.

“Our focus is on improving suppliers’ ability to reach more customers, and to make it easier for customers to buy from suppliers. Wholesale suppliers and distributors are just as much our customer as the end buyer,” the company said, adding that Amazon Business has nearly 150,000 business sellers offering “hundreds of millions” of products.

Amazon gave some of the credit to third-party sellers for the success of Amazon Business. “Third party sellers make up more than 50% of the $10 billion in global sales, allowing customers to find and purchase from new suppliers they might not have discovered.”

But third-party sellers don’t have a choice about participating in Amazon Business, as we reported in May and again last month. As of August 8th, customers enrolled in Amazon Business can purchase from any third-party seller – and they can use an invoice to pay instead of credit card or other immediate payment methods. While Amazon guarantees payment, sellers must wait longer for disbursements for such orders.

Amazon Business also revealed that in the US, Amazon Business serves nearly 80% of the 100 largest enrollment education organizations, 55 of the Fortune 100 companies, more than half of the 100 biggest hospital systems and more than 40% of the 100 most populous local governments.

It also gave credit to international expansion for its growth.

You can read the full announcement on the Amazon Business blog.

And for the record, eBay consolidated its B2B offerings under one brand in 2016 with the launch of eBay Business Supply.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.