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Ecommerce Platform Shopify Revamps Its App Store

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Shopify logoShopify revamped its app store, which first launched in 2009. The Shopify App Store offers its merchants free and paid apps that extend the functionality of Shopify stores. The new App Store is redesigned and includes machine learning algorithms and improved search functionality to help sellers find apps they may wish to use.

The company is working to make the Shopify App Store a place for merchants to go to drive their business forward rather than to simply fix problems.

Shopify’s Director of App and Partner Platform Atlee Clark said the company also wants to make sure developers don’t have to worry about their apps being “lost in the black abyss that other overpopulated app stores suffer from.”

Headquartered in Ottawa, Canada, Shopify currently powers over 600,000 businesses in approximately 175 countries.

Press release follows:

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Shopify Inc., the leading multi-channel commerce platform, today announced the launch of its new Shopify App Store. Originally launched in 2009, the Shopify App Store is a collection of free and premium apps that extend the functionality of Shopify merchants’ online stores, helping them sell more and save time. Through a beautiful redesign, machine learning algorithms, and improved search functionality, the new Shopify App Store prioritizes discovery of apps through personalized recommendations, enabling merchants to make better and faster decisions for their businesses.

Apps play an integral role in a Shopify merchant’s commerce journey. With more than 85% of surveyed merchants saying that they rely on apps to run their businesses, Shopify has invested in redesigning the Shopify App Store to match the complexities of running a commerce business in 2018 and beyond.

Shopify’s new app store uses machine learning to power smart app recommendations. This new adaptive user experience is tailored, making it easier for merchants at any stage in their business to find the right apps they need to support and grow their business. The machine learning algorithms on the Shopify App Store are designed to make better and more useful recommendations over time, as they learn about merchants’ businesses and which apps are driving results.

“The new Shopify App Store was built to create powerful, personalized recommendations that map apps to the business goals a merchant has at any given moment. This means that if a merchant is focused on their first sale, the top app recommendations will be apps that help them reach new potential customers. If they have a ton of orders to fulfill, we’ll recommend apps that streamline their fulfillment,” said Atlee Clark, Director of App and Partner Platform at Shopify. “By prioritizing discovery, we’re evolving the app store from a place a merchant goes to fix their problems, to a place they go to drive their business forward.”

Shopify’s new app store will provide an even better platform for developers to showcase their Shopify apps and grow their own businesses. As app stores mature they can become bloated with too many options, making it difficult and frustrating for users to find the right app. This can result in a lower discoverability and download rate for apps. No matter how good an app is, it won’t get traction if it is not surfaced to the right user.

To assist with discovery and decision making, Shopify has updated app classifications to be more specific to the commerce challenge the app addresses, and restructured the app listing page to clearly communicate exactly what merchants need to know. With this new, conversion optimized layout, merchants will be able to discover apps faster, quickly understand an app’s value, and make a decision to install. While merchants enjoy a better app discovery and greater personalization, Shopify developers will benefit by getting more highly qualified leads to their app listings.

“By redesigning the Shopify App Store and the fundamental data underneath it, we can improve the results each search returns and the information Shopify merchants need to make an informed app decision before installing an app,” said Atlee Clark. “Along with recommendation algorithms, Shopify developer apps will be discovered faster and by the right merchants. We are staying ahead of the curve and making sure developers don’t have to worry about their apps being lost in the black abyss that other overpopulated app stores suffer from.”

The new Shopify app store is now available for all Shopify merchants. For more information visit: https://apps.shopify.com/

SOURCE: Shopify Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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