eBay is running several versions of a promotion designed to encourage sellers to list in any format ahead of the Memorial Day holiday weekend. Interestingly an invitation forwarded by a reader also encourages sellers to offer 60-day free returns.
“Penny for your listings,” eBay wrote in the invitation: “Get up to 500 fixed price or auction-style listings for 1 cent each.” The promotion runs from May 24 through May 28 and is by invitation only; sellers must first activate the promotion.
The promotional rate only applies after sellers have exhausted their free monthly listings. It excludes items listed with 1-day or 3-day duration.
In the invitation, eBay included a section encourage sellers to visit its site to “see what’s trending now.”
It also includes “insider tips” including the following advice:
– Boost your holiday sales with 60-day free returns
– Offer expedited shipping and minimize abandoned carts
– Meet other sellers like you.
On the eBay boards, sellers referenced another version of the promotion which gave sellers 500 free listings (no penny listing fee).
In this thread, a seller questioned why eBay sent free promos to some sellers but not all, detailing her record as a good seller.
An eBay moderator responded to her inquiry with the following post:
“Many of our promotions are not sent out to every seller on the site and different promotions may be offered for different types of sellers. New sellers, occasional sellers, sellers with moderate volume, sellers who may benefit from a store, sellers in certain categories, sellers who are not in certain categories, a random section of the Community – the list goes on and on for the segments of our Community that may be targeted for a certain promotion, but this would not mean that you are being punished or singled out in some way when you find you have not received one of the offers we have sent out.
“Seller promotions are not a reward for certain behavior, but instead are an incentive to promote the growth of a business. To reiterate, these are most often not offered to the entire site and we discourage sellers from counting on promotions as a part of their business. These are not guaranteed and cannot be manually given to specific sellers upon request.”
After his post received comments, he responding to one seller with a follow-up:
“I’m sorry if something I said in my previous response has raised some confusion for you; the individuals who receive a promotional offer are randomly selected, but they are often times from a specific segment of the eBay Community. As an example, we don’t send selling promotions to Buyers unless they are designed to encourage trying out selling. Another example would be some a promotion for discounted fees when selling in the Parts & Accessories category – while we have sent out promotions to all registered sellers for this, we have also sent promotions for those sellers who frequently or occasionally sell in these categories.
“As I’m sure you can imagine, marketing is a complex topic, but it should come as no surprise that there is a strategy to the offers that we send to members of our Community. Again, many offers are applied across our user base randomly, but even when we target a specific subset for a certain objective, those within that subset are selected at random. There are not specific members who are singled out or others who are incentivized. I believe you are concerned that there are some who are receiving some kind of special treatment, and I can assure that this is not the case.”
If you receive an invitation to participate in a Memorial Day seller promotion, be sure to read the details.