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eBay Explains Philosophy as It Kicks Off Memorial Day Promo

eBay Memorial Day 2018 Promotion

eBay Memorial Day 2018 PromotioneBay is running several versions of a promotion designed to encourage sellers to list in any format ahead of the Memorial Day holiday weekend. Interestingly an invitation forwarded by a reader also encourages sellers to offer 60-day free returns.

“Penny for your listings,” eBay wrote in the invitation: “Get up to 500 fixed price or auction-style listings for 1 cent each.” The promotion runs from May 24 through May 28 and is by invitation only; sellers must first activate the promotion.

The promotional rate only applies after sellers have exhausted their free monthly listings. It excludes items listed with 1-day or 3-day duration.

In the invitation, eBay included a section encourage sellers to visit its site to “see what’s trending now.”

It also includes “insider tips” including the following advice:

– Boost your holiday sales with 60-day free returns

– Offer expedited shipping and minimize abandoned carts

– Meet other sellers like you.

On the eBay boards, sellers referenced another version of the promotion which gave sellers 500 free listings (no penny listing fee).

In this thread, a seller questioned why eBay sent free promos to some sellers but not all, detailing her record as a good seller.

An eBay moderator responded to her inquiry with the following post:

“Many of our promotions are not sent out to every seller on the site and different promotions may be offered for different types of sellers. New sellers, occasional sellers, sellers with moderate volume, sellers who may benefit from a store, sellers in certain categories, sellers who are not in certain categories, a random section of the Community – the list goes on and on for the segments of our Community that may be targeted for a certain promotion, but this would not mean that you are being punished or singled out in some way when you find you have not received one of the offers we have sent out.

“Seller promotions are not a reward for certain behavior, but instead are an incentive to promote the growth of a business. To reiterate, these are most often not offered to the entire site and we discourage sellers from counting on promotions as a part of their business. These are not guaranteed and cannot be manually given to specific sellers upon request.”

After his post received comments, he responding to one seller with a follow-up:

“I’m sorry if something I said in my previous response has raised some confusion for you; the individuals who receive a promotional offer are randomly selected, but they are often times from a specific segment of the eBay Community. As an example, we don’t send selling promotions to Buyers unless they are designed to encourage trying out selling. Another example would be some a promotion for discounted fees when selling in the Parts & Accessories category – while we have sent out promotions to all registered sellers for this, we have also sent promotions for those sellers who frequently or occasionally sell in these categories.

“As I’m sure you can imagine, marketing is a complex topic, but it should come as no surprise that there is a strategy to the offers that we send to members of our Community. Again, many offers are applied across our user base randomly, but even when we target a specific subset for a certain objective, those within that subset are selected at random. There are not specific members who are singled out or others who are incentivized. I believe you are concerned that there are some who are receiving some kind of special treatment, and I can assure that this is not the case.”

If you receive an invitation to participate in a Memorial Day seller promotion, be sure to read the details.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “eBay Explains Philosophy as It Kicks Off Memorial Day Promo”

  1. I am a TRS and I do not have a store. Before listing any new items the morning of 5’24, I checked to see if there were any listing promos as I exhausted my 50 “free” listings several days ago and have been paying .35 cents to list some Memorial Day items. No promo listings were in my “Promotional Offers” area. I went on to list five items. A bit later on 5’24, I see that a “Promotional Offer” has been posted. I can list 100 items at .05 cents. The problem with the Promotional Offers that I receive from eBay is this, eBay did not send me an official message until 5’25 about the promotion that started on 5/24. Why is the message a day late? This has been the case with almost every promotion I have gotten from eBay. And yes, this was specifically directed to me because of my “non-store” status. Heading on the eBay message to me “Get More Offers Like These. Open an eBay Store”. I know it sounds wimpy, but I am afraid to open an eBay store! It would save me in fees, but I am still using the old way of listing, not the Seller Hub and I know that major screw ups will happen if I switch. Heck, they can’t even send me a message on time about a promotional offer! But at least I am only paying .05 cents now instead of .35 cents until 5’28 on items that no one is seeing! (the amount of “looks” on my items is dismal, definitely being blacked out!).

  2. All looks on eBay are dismal because they have turned off all of the buyers that we used to get. They do not want to deal with the garbage that eBay is thrusting on them.

    eBay = Dead Man Walking

  3. got the offer – late or not I basically NEVER utilize these offers. The site is flooded with useless junk from china – I think americans have finally had it. My friend just listed hundreds of items with -0- views – why bother? I try to learn from my friends mistakes

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