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eBay Lures Buyers with Bucks Promotion

eBay Bucks Promo May 2018

eBay Bucks Promo May 2018eBay is running some variations of a promotion to entice buyers through its eBay Bucks program. A seller who forwarded two invitations said, “I received the 10%/$50 minimum promo in my personal account, and the 8%/$25 minimum in my wife’s store account.”

“Apparently lots of multivariate testing going on in eBay land…,” he wrote, and wondered how many variations of the promotion eBay might be running.

Interestingly the promotion offered a more advantageous enticement if the buyer made a purchase through the eBay app.

One of the promotions the eBay Bucks participant received stated:

“Earn 8% eBay Bucks in the App Only. Or 6% onsite. Spend $25 or more on qualifying items.”

The other offered 10% eBay Bucks in the app, or 8% onsite, with the requirement that the buyer spend $50.

The promotions end on May 22nd and are just one of many eBay has been running to lure shoppers to its site.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.