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Amazon Showcases Smart-Home Technology at New Experience Centers

Amazon Smart Home Technology

Amazon Smart Home TechnologyAmazon announced it is opening what it calls Amazon Experience Centers inside Lennar model homes to showcase its “smart home” technology, known as IoT (the Internet of Things).

“Customers can experience first-hand the convenience of the Alexa smart home experience and more in a real home environment,” Amazon explained. Amazon Experience Centers are open now at select Lennar communities in Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle, and Washington DC, with more coming soon.

Devices featured in homes include: Echo, smart lighting, smart lock, entertainment, Dash, video doorbell (Amazon recently acquired Ring), smart thermostat, smart cameras, smart shades, smart vacuum (!), smart audio, and Fire TV. Naturally this makes it easier for homeowners to order products and services from Amazon.com!

Amazon will help existing homeowners “recreate this experience in your home” with the help of an “Amazon Expert Home Assessment.”

And Amazon is also putting out a call to builders, telling them its technology can help them to differentiate their properties, and it brags that it provides services from experts who are “Amazon employees, not contractors.”

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Press release follows:

Amazon announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services. Customers can visit a model home in person or learn more by going to amazon.com/experience.

“We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services,” said Nish Lathia, general manager, Amazon Services. “We are excited to extend our relationship with Lennar with the launch of Amazon Experience Centers. As one of the nation’s largest homebuilders, Lennar offers the potential to enable this experience within easy driving distance of millions of customers.”

In a real home setting, customers can experience how Alexa, Prime, and Amazon services come together to help them:

– Control smart home devices with just their voice: Customers can experience the simplicity of adjusting the thermostat, seeing who’s at the front door without leaving the couch, and trying routines such as “Alexa, good morning” to have Alexa turn on lights, read the weather, and provide an update on commute times based on traffic.

– Have fun and incorporate entertainment every day: Customers can also see how Prime makes voice-controlled in-home entertainment better by streaming more than two million songs on Prime Music along with Prime Original movies and series – all at no additional cost to your Prime membership.

– Save time by putting their home on auto-pilot: Customers can discover how to schedule auto-deliveries of household essentials, reorder products with the press of a button, and book recurring or on-demand home services through Amazon.

Amazon Experience Centers feature the latest products and experiences set up by Amazon experts. Amazon is constantly updating and refining the experience within each model home. Amazon experts are Amazon employees who are specially trained on the latest technology and are passionate about helping customers. Customers have rated Amazon experts at 4.9 out of 5 stars. Customers who want to bring the experience to their existing homes can book a one-on-one session with an Amazon expert.

“Amazon’s ability to bring a home to life with Alexa smart home experiences, entertainment and services – coupled with their obsession with customer experience – is a natural extension of our Everything’s Included approach to homebuilding,” said David Kaiserman, president of Lennar Ventures. “We picked Amazon because of our shared commitment to customers, their Amazon experts across the country, and their ability to connect customers with thousands of service providers through Amazon Home Services.

Amazon Experience Centers are now open in Lennar model homes in Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle, and Washington DC with more coming soon. Customers can visit amazon.com/experience for more information and to find available homes to tour.

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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