Walmart will unveil a new website next month, calling it a dramatic step change. The site will have a new look and feel and will feature more local and personalized elements.
One major change will make each category unique so that they feel like specialty stores. Walmart previously launched a home store, and the new site will debut a destination for fashion that will include content, with the previously announced Lord & Taylor flagship store a part of the new “fashion destination.” Walmart will build out specialty experiences for other categories starting later this year.
Take a look at the changes Walmart made to its home category, announced in mid-February, to get a sense of the type of features the new fashion category site may include:
– A Home destination page that features curated collections guided by design trends and in-house stylists.
– Nine shop-by-style options, including modern, mid-century, traditional, glam, industrial, bohemian, farmhouse, transitional and Scandinavian (my personal favorite is a combination of modern and mid-century).
– Editorial-style imagery and design tips that will enable customers to discover different styles and how to pull together a complete look.
With over 5,000 stores and clubs in the US, Walmart signaled its intention to ramp up its ecommerce capabilities in 2016 when it acquired Jet.com for $3 billion. It later named Jet founder Marc Lore President and CEO of Walmart US eCommerce, who penned Tuesday’s announcement.
Lore said the revamped website would include changes making the majority of the homepage personalized in some way.
“We’re introducing a new section that showcases top-selling items in a customer’s location (did you know that air mattresses recently trended in Dallas?). This area of the site will also feature a customer’s local store profile, including availability of services such as Online Grocery, order status, and Easy Reorder, which lets customers easily repurchase the items they buy most frequently in stores and online.”
Lore ended the announcement by stating more changes were on the way: “Introducing the new Walmart.com is an important step as we continue to build the customer shopping experience. Today’s announcement is just the beginning. There’s more to come.”