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eBay Promotion Gooses Sales via eBay Bucks

eBay Bucks promotion

eBay Bucks promotioneBay is running a promotion in an effort to boost sales of high-priced items. The 2-day campaign gives shoppers enrolled in its eBay Bucks loyalty program 15% in eBay Bucks on every qualifying item of $150 or more.

eBay is also running a promotion for sellers designed to get them listing high-priced goods. Those invited to participate and who activate the promotion receive 40% off final value fees for sales of $250 or more. That promotion is running from March 15 through March 29, 2018.

The eBay Bucks promotion kicked off today (Thursday) and runs through March 23rd – only invited members can participated.

The promotion excludes some categories including Classifieds; Business & Industrial, but only for Heavy Equipment within that category; Real Estate; Gift Cards & Coupons, including eBay Gift Cards, Gift Cards, and Digital Gifts within that category; Bullion within the Coins & Paper category; and all categories in Motors, except Parts & Accessories.

According to the terms of the promotion, rewards are capped at $100 per transaction and $500 per earn period.

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One shopper reported a variation of the promotion in which eBay added a component: “Mine was like yours plus an 8% for anything over $50” – so be sure to read the details of any invitations you receive.

Another member of the eBay Bucks program said they received an invitation for a promotion in which he would receive 8% bonus eBay Bucks on items he sold from the 17th through the 27th.

A reader who alerted us to the eBay Bucks promotion said he’s been receiving similar promotions nearly every week of late. A user on the eBay boards also noted their frequency, writing, “This Q1 end of quarter month had more promos than snowflakes in the northeast.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.