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eBay Tests Off-Site Shopping (Again) with New Partnership


eBay logoYou can shop eBay items while staying on Mashable thanks to a new partnership announced this week. eBay partnered with content site Mashable to create “shoppable” images on Mashable sites in the US and UK.

eBay has tried in the past to offer off-site shopping without much success, but management began talking about reviving the effort last year.

eBay launched “widgets” in 2007 – sellers or collectors could use the eBay to Go widget to easily create and embed cut-and-paste code snippets on blogs, social networking sites, and websites. It expanded the program, but then it killed off widgets in 2014, as we reported in Newsflash.

eBay said Monday that with the introduction the new eBay widget to Mashable, “the team will be able to understand whether elements such as seller reputation and delivery times matter as much to consumers than they normally would on the platform.”

Press release follows:

Global marketplace eBay has collaborated with Mashable, a worldwide media and entertainment company for culture and tech super fans to create easy-click, shoppable editorial across the UK and US. This new, immersive shopping experience will capitalise on Mashable’s role as the go-to source for all things new and next. Combining Mashable’s expert recommendations with the consumer discovery power of eBay, the partnership allows Mashable’s audience to use eBay to shop, browse and purchase products matching those featured on Mashable – all without ever leaving the Mashable site.

Dan Burdett, Head of eBay EMEA Marketing Lab said: “We know a lot about how people shop on our site, but less about how they shop off it, so we wanted to bring a simplified shopping experience that brings products to Mashable’s passionate audience rather than expect them to come to us”.

The pilot partnership with Mashable is a pioneering effort from eBay’s Marketing Lab, which focuses on developing disruptive marketing solutions and game-changing innovations. By introducing the new eBay widget to Mashable, the team will be able to understand whether elements such as seller reputation and delivery times matter as much to consumers than they normally would on the platform. The marketing team will use the data and learned consumer insights from the pilot to accelerate business growth and deliver scalable solutions.

A streamlined purchasing process that allows consumers to buy products directly from eBay via an outside website, is a first for the marketplace and part of eBay’s ongoing plan to improve and develop its consumer experience both on and off eBay.co.uk.

Those who purchase an eBay item on Mashable using the new experience between 29th January and 14th February, will be automatically entered into a prize draw for a chance to win an iPad mini 4. Participating articles on the site will contain images with shopping tags on them. Clicking the tags will allow you to purchase the listed item seamlessly using the eBay widget, and be automatically entered into the eBay prize draw.

For a chance at winning the latest iPad mini 4, go to www.mashable.com/shopthelook and shop brand new items on eBay through Mashable. T&Cs apply.

SOURCE: eBay UK Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.