Etsy told sellers one of the best ways to get found in search is to add all relevant attributes to listings, which can be category-specific. For example, in clothing – add sizes for a garment, or in jewelry – add the the length of a chain for a necklace. eBay sellers know these as “item specifics.”
While the post in Seller Handbook appears under “New articles” and is dated December 11th, it’s repurposed from earlier this year – we found it in Google cache from March 17th. Nevertheless, it’s worth taking a look as a refresher.
Etsy said in addition to such descriptors, including color, sellers can also specify whether an item is related to a specific holiday, such as Christmas for holiday decorations, which is a particularly relevant example for this time of year.
Etsy also allows sellers to add information about an item’s value to those looking to purchase gifts for special occasions, such as the seller who has items that make good wedding presents.
Etsy uses this information to help shoppers find relevant items when they search, it explained.
The post in the Etsy Seller Handbook has much more in the way of advice for sellers, including how to select keywords and phrases for product descriptions and how to maximize tags. And it recommended sellers join one of two teams where sellers meet online to discuss search optimization. You can find the blog post on this page, complete with links.
The post is open to comments, where sellers began sharing their tips and their concerns in the spring.