Amazon Handmade can offer something Etsy can’t – ultra-fast delivery of items made by local artisans right up until Christmas Eve. Amazon announced on Tuesday that it has made available a selection of curated products for delivery through Prime Now in 9 cities around the country during the holidays.
Etsy tried same-day delivery as part of a test in New York City during the 2015 holiday season, but it was through a partnership with Postmates and there was a $20 fee. While Etsy ASAP is no longer, Etsy does promote local events to help artisans, enabling shoppers to search for craft fairs in their area.
One major advantage in Amazon’s new holiday offering – it extends the Christmas shopping season by allowing shoppers to get one- and two-hour delivery up until 11:59 pm on Christmas Eve. (The 2-hour delivery option is free.)
A spokesperson told EcommerceBytes the Amazon Handmade products are available via Prime Now starting today for Prime members to shop in Austin, Minneapolis, New York City, Phoenix, Portland, Raleigh, San Diego, San Francisco and Seattle. “The new holiday selection on Prime Now includes handmade products such as handcrafted pottery, necklaces, skincare, tote bags and candles all from local artisans.”
The easiest way to find eligible items is to go to PrimeNow.com and search “Handmade,” according to the spokesperson. “Or – if you have the Prime Now app, it’s super convenient. When you open the app, scroll down to the “Holiday Favorites” section and swipe over three positions and you’ll see the “handmade gifts” option. Click on that – and you can search by category or region.”
Press release follows:
Prime Now, Amazon’s one and two-hour delivery service, and Amazon Handmade, the premier destination for genuinely handcrafted items, today announced that unique, handcrafted products from local Artisans are now available on Prime Now, just in time for the holidays. This marks the first time Amazon Handmade Artisans are leveraging the company’s fastest delivery method yet to extend their selling season through Christmas Eve on Prime Now. Amazon Handmade products are available via Prime Now starting today for Prime members to shop in Austin, Brooklyn, Manhattan, Minneapolis, Phoenix, Portland, Raleigh, San Diego, San Francisco Bay Area and Seattle through the holiday season.
“Amazon is thrilled to continue expanding on our commitment to small businesses and artisans who can leverage Amazon’s last-mile delivery technology to get their handcrafted items to Prime members in an hour or less,” said Stephenie Landry, vice president of Prime Now. “This holiday season, customers can shop an even greater selection of handcrafted, giftable items and have the products delivered through Christmas Eve – the ultimate solution for those procrastinators who still want to get a unique, quality gift for their loved ones.”
The new holiday selection includes handmade products such as handcrafted pottery, necklaces, skincare, tote bags and candles from local artisans. All products available from Amazon Handmade Artisans on Prime Now are genuinely handcrafted. Prime Now features a variety of product categories from Amazon Handmade including Jewelry, Home Décor, Artwork and Party Supplies and Kitchen and Dining.
“I never imagined that one day customers across the U.S. would be able to receive my handmade pottery in an hour or less,” said Sarah Bak of Sarah Bak Pottery, an Amazon Handmade Artisan. “Being part of Amazon Handmade has truly given me the ability to grow my business while I pursue my passion as an artist. As part of the Prime Now pilot program, I’m excited to know my holiday selling season is extended through Christmas Eve and last-minute shoppers can now order thoughtful, last-minute gifts for everyone on their list.”
Since launching in Manhattan in 2014, Prime Now has expanded to more than 30 cities across the U.S. The addition of products made by Amazon Handmade Artisans reflects Amazon’s continued commitment to small businesses while also creating even more convenience for customers looking for unique, handcrafted last-minute gifts and products this holiday season. In select cities, the service offers ultra-fast delivery from local stores, popular restaurants as well as delivery of beer, wine and spirits.
With Prime Now, Prime members can receive Amazon Handmade products with one-hour delivery for a fee and two-hour delivery for free. Prime members can download the Prime Now app, available on iOS and Android devices, and check eligibility of delivery in their ZIP code.
Since launching in 2015, Amazon Handmade has grown to encompass 10 categories (e.g. Jewelry, Home & Kitchen, Stationery and Party Supplies) offering customers hundreds of thousands of handcrafted items from thousands of Artisans across more than 30 countries. Shopping Amazon Handmade, customers support local Artisans and purchase the handcrafted products they want with the convenience of all things Amazon.
To explore products available from local artisans on Prime Now or to learn more about the service visit www.primenow.com or www.amazon.com/handmade.
SOURCE: Amazon Press Release