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Square Enables Apple Pay on the Web

Square logo

Square logoSquare announced it supports Apple Pay for Square Checkout and through its ecommerce API for developers. Square said it makes it easier for buyers and results in higher conversion rates for sellers, citing Apple statistics that show developers who implement Apple Pay double their conversion rates, reduce checkout times, and increase customer loyalty and purchase frequency.

A spokesperson told EcommerceBytes:

“Last year we introduced Build with Square, our online and offline payment platform alongside our reporting APIs. Since then, we’ve worked closely with developers and our sellers to identify how we can make it easier to start selling online while harnessing the power of our APIs and through our e-commerce partners.

“Most recently, we launched Square Checkout, a hosted checkout payment solution for Square developers who are looking for a one-stop integration for all their ecommerce needs, without hours of additional development time. We repeatedly heard from sellers and developers that both buyers and sellers recognize, trust, and love the Square brand; can Square bring that trust online?

“And now, we’re making it easier than ever for buyers to complete purchases online through web support for Apple Pay. This is available to all sellers and developers using Square Checkout and our ecommerce API today.”

An excerpt from the company’s announcement follows:

Square Checkout
Starting today, all Square Checkout sellers have Apple Pay on the Web support with no changes needed to your code. Now your customers can pay with Apple Pay through Square Checkout and complete purchases with Touch ID or passcode on iPhone, iPad, Apple Watch, and Mac, so payments are faster and more secure than ever.

E-Commerce API
We are also excited to announce that starting today Apple Pay on the web is supported on our e-commerce API.

See the full announcement on Square’s post on Medium.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.