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Etsy Advises Sellers on Its First Labor Day Sale


Etsy logoEtsy advised sellers on how to take advantage of its first Labor Day sale coming up at the end of the month. Shoppers will be able to search and filter items on a special Labor Day Sale landing page that will be available from August 31 through September 4th. Etsy will drive traffic to the page through marketing emails, site banners, social media, and through Etsy’s homepage.

Announcement follows:

Take Part in Etsy’s First-Ever Labor Day Sale!
We recently announced new sales and coupons tools that allow you to easily create promotions for your shop.

We’re here to help you make the most of the new tools and help shoppers discover and buy the items you put so much care into creating and curating. To that end, we’ll be running a Labor Day sale from August 31 to September 4. Labor Day is on Monday, September 4, and is celebrated in the United States. During this popular shopping weekend, many retailers run special promotions and many shoppers are looking for a good deal.

During the sale, shoppers will be able to browse a temporary shopping page displaying items discounted between 10% and 60% off. Buyers will be able to search and filter items on the shopping page by category and price point.

We’ll be driving traffic to the page through marketing emails, site banners, social media, and Etsy’s homepage. This experience will be visible only to shoppers in the US, but any seller around the world who ships to the US can participate by running a sale between August 31 and September 4. The Etsy Labor Day shopping page will only be visible to US shoppers during those dates.

For a chance to have your items included in our marketing channels during the promotion, you must schedule your sale to run from August 31 to September 4 by the deadline of August 22. (Note: the new Sales and Coupons tool allows you to schedule sales in advance. Scheduling your Labor Day sale before August 22 will help us pull your items into our Labor Day shopping page and promotional materials).

Find out all the details about the Etsy Labor Day sale, along with tips and education for running promotions in the Seller Handbook: etsy.me/laborday2017

SOURCE: Etsy Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.