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Etsy Attributes Become More Important

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EtsyEtsy is running tests that allow shoppers to filter search results by attribute in certain cases. This week it announced it is expand the testing into additional categories, making it more important than ever for sellers to pay attention to attributes.

The announcement published by Etsy Product Marketing Manager Claire Comfort follows:

In April, we began and are still running an experiment that allows buyers to filter certain jewelry search results. Next month, we’ll be launching a similar experiment in the Home and Living category. Starting Friday, June 2, buyers will see filtering options for some home and living searches. As part of this experiment, a buyer searching for a rug will now be able to filter results by specific rug type such as runner, area rug, and accent rug. Our goal is to make it easier for buyers to find more of the items they’re looking for, which we hope will result in more sales in your shops.

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During the experiment, the new filters will show relevant items based on existing listing information. Starting later today, sellers will also have the option to add new, optional attributes to relevant listings in the Home and Living category. Selecting additional attributes for your Home and Living items can help clarify item details for your buyers and increase the likelihood that items appear in relevant filtered search results. For example, selecting “runner” as an attribute will optimize your listing when a buyer searches for rugs using that filter.

We plan to run this experiment for the next few weeks and will let you know if any changes become permanent.

Source: Etsy Announcement

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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