During the ShopTalk conference in Las Vegas, BigCommerce announced the general availability of Amazon Pay, providing 50,000+ businesses the ability to offer a secure, simple and streamlined checkout experience to Amazon customers worldwide. Additionally, the company announced it has joined Amazon Pay’s Global Partner Program, making it easy for merchants to add Amazon Pay to their existing websites in a matter of minutes.
“More than 90 percent of traffic to my website comes from a mobile device, so it’s critically important that our checkout is mobile-optimized and enables shoppers to complete transactions as quickly as possible,” said Brandon Chatham, CEO and founder of NatoMounts. “Since we launched Amazon Pay, it now accounts for more than 20 percent of transactions on the website and has helped reduce the time from first visit to checkout.”
According to research from the Baymard Institute, 27% of U.S. online shoppers have abandoned an order because the checkout process took longer than expected. Amazon Pay, which allows customers to complete transactions across thousands of retail websites using information already stored in their Amazon accounts, has been used by more than 33 million consumers globally, with Amazon Prime members comprising nearly 50 percent of users.
Through this relationship, BigCommerce merchants will now have the option to offer Amazon Pay as a payment method at checkout, resulting in higher conversion, lower cart abandonment and increased customer loyalty. Additional benefits to merchants include:
Reduce checkout friction with expedited payment. Retailers using Amazon Pay can benefit from dramatically improved checkout times – up to 70 seconds faster.
Provide a single login for registration and transactions. Customers avoid filling out cumbersome form fields by using their familiar Amazon login and saved preferences such as payment types and shipping addresses.
Keep shoppers on site. Customers purchasing through Amazon Pay remain on the merchant’s websites throughout the entire purchase process, without being directed to a third-party page to check out.
Increase customer confidence and lifetime value. Shoppers can check out with confidence using Amazon’s familiar, secure and trusted checkout flow while preserving retailers’ access to email and shipping addresses for remarketing campaigns.
“BigCommerce shares our commitment to helping retailers grow sales and attract new customers,” said Patrick Gauthier, Vice President of Amazon Pay. “Through this integration, BigCommerce merchants can easily integrate Amazon Pay and reach Amazon customers that have come to value a personalized, trusted and familiar buying experience.”
Amazon Pay is immediately available to all BigCommerce merchants based in the United States, United Kingdom, France, Germany, Italy and Spain.
Source: BigCommerce Press Release