Perfect Corp. announces the launch of the first-ever augmented reality (AR) live stream beauty network in YouCam Makeup, using virtual look try outs to engage users in a real-time interactive experience. A select group of beauty influencers host highly engaging and educational shows in real-time every day in the app.
“We are thrilled to announce YouCam Makeup’s beauty live streaming network that combines influencer voices, real-time entertainment, and try-it-yourself AR makeup filters for an unparalleled beauty experience,” said Alice H. Chang, CEO of Perfect Corp. “Instead of passively watching a makeup tutorials online, live show viewers in YouCam Makeup are intimately engaged in the conversation and learning process through true-to-life beauty AR technology.”
Live casters include a mix of professional makeup artists and emerging beauty lovers hand-picked by YouCam’s team of editors. The diverse group has grown devoted fan bases from the daily programming including makeup tutorials, product reviews, DIY’s, and red carpet styles that stream for ten hours a day, seven days a week. Beauty lovers around the world can access the live stream directly from their mobile device through the free YouCam Makeup or YouCam Perfect apps and enjoy instant live beauty content anytime, anywhere.
The interactive AR filters also integrate ecommerce capabilities which give viewers the opportunity to instantly purchase the products featured during the broadcast.
Viewers are encouraged to create a profile on Perfect Corp.’s social beauty network, Beauty Circle, so they can follow their favorite YouCam casters, chat with them, and receive notifications for upcoming segments.
To catch this leading edge technology, tune in to YouCam’s beauty augmented reality livestream network from 2 PM EST to 12AM (midnight) EST for your daily dose of beauty inspiration.
YouCam Live is built into, YouCam Makeup which is available for free on the App Store and Google Play. The Beauty Circle app is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit BeautyCircle.com.
Source: Perfect Corp. Press Release