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eBay Motors Adds Partners to Dealer Referrer Network

eBay Motors, one of the largest online automotive marketplaces that couples both vehicles and parts and accessories, announced it has added new partners to its Dealer Referrer Network. With these new partners, eBay will be further extending its powerful selling platform to the dealer community in the United States. For buyers, these new partners will help ensure an unparalleled selection of vehicles, providing shoppers with the best choice and deals, direct from dealers.

“At eBay, we’re committed to providing our buyers with the best choice and most relevant inventory. Specific to our automotive shoppers, the new dealers we’ve signed on will help expand the breadth and depth of our vehicle inventory,” said Tony Hoang, General Manager of Vehicles at eBay Motors. “With the Dealer Referrer Network, eBay will be able to extend its reach to many dealers nationwide, introducing a new subscription model that’s armed with strong-lead generation and seller insight tools.”

Through this program, automotive partner organizations will be able to sell eBay’s subscription packages to their existing dealer networks. Dealerships who join will be able to grow their businesses on eBay globally, exposing their inventory to eBay’s community of 167 million buyers.

“We’ve been a longtime partner with eBay Motors,” said Ray Basha of Auction123. “With the new eBay Dealer Referrer Network, we’re able to help bring more inventory onto the eBay site. Our dealers are particularly enthusiastic as it allows them to get exposure to millions of global buyers.”

“By partnering with eBay, we’re able to help our dealers extend their footprint,” said Jay Kamdar of DealerCenter. “As a company, we’re focused on helping our dealers work smarter and believe that eBay will enable them to create more meaningful customer relationships.”

eBay’s subscription packages benefit dealers through:

Increased inventory visibility, with the ability to combine local listings and national buy-on-site listings Flexibility to easily adjust inventory promotion to meet marketing goals Convenience to list inventory faster on eBay’s Vehicle Merchandising Platform To learn more visit eBay’s Vehicles Resource Center.

Source: eBay Corporate Blog Post

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.