eBay published the following post on its corporate blog on Thursday:
President’s Day is just around the corner which means car dealerships are advertising their weekend sales in an effort to drive consumers through their doors. eBay Advertising released results from its two-part consumer automotive survey to take a deeper look at the car buying process.
Overall, our findings concluded that technology is enabling consumers to research and purchase cars online more than ever before – transforming the automotive purchase journey.
Additional key findings include:
- 63 percent of consumers are extremely likely/ likely to purchase a car online in the future.
- Twice as many men as women have purchased cars online, citing reasons such as convenience, low prices, variety and having access to more options.
- eBay Motors buyers prefer customer and professional reviews over informational dealership visits.
- Women are more likely than men to keep their vehicle until it dies.
“Technology continues to evolve the automotive shopping journey,” said Josh Wetzel, Senior Director of Sales and Marketing at eBay Advertising. “Consumers are already executing pre-purchase activities related to online research with increased interest in online automotive experiences. As more consumers continue to embrace automotive ecommerce for vehicles; enhanced experiences and technologies like virtual reality and artificial intelligence will continue to drive a larger shift to online purchasing.”
Despite the growth in mobile devices and social media, after the vehicle purchase is made, many still prefer a face-to-face revelation of the good news; 71 percent of respondents say they’d tell their friends and family in person, rather than over the phone, text, or social media.
See the full post on the eBay blog:
Source: eBay Corporate Blog post