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Walmart Ends Its Membership Shipping Program

Walmart announced free two-day shipping to home and stores on more than two million items, without a membership fee. The new offer is available starting at 8 am EST on Tuesday. With this announcement, Walmart has also lowered the minimum purchase required for free shipping to home to $35, from $50. Items being shipped to stores continue to have no price threshold.

“I couldn’t be more excited. We are moving at the speed of a startup,” said Marc Lore, president and CEO of Walmart U.S. eCommerce. “Two-day free shipping is the first of many moves we will be making to enhance the customer experience and accelerate growth.”

Walmart’s free two-day shipping will be available on the items customers shop the most, including household essentials such as baby necessities, pet products, food, like cereal and peanut butter, cleaning supplies and beauty favorites, as well as top electronics and toys. Free Two Day Shipping
In addition to offering two-day shipping to stores, Walmart continues to offer same-day store Pickup on many items. Pickup is currently available at more than 4,600 stores. The company also continues to offer Online Grocery Pickup at more than 600 locations across the country, with plans to expand the service in the coming year.

“In today’s world of ecommerce, two-day free shipping is table stakes. It no longer makes sense to charge for it,” added Lore.

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Source: Walmart Press Release

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Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to