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Reaching Shoppers through Gmail Ads

If you use Google’s email service Gmail, you may have noticed interactive ads at the top of your inbox on mobile devices. Google has published a guide to show merchants how to advertise through Gmail ads. Here’s the announcement from the Inside Adwords blog posted by Matt Lawson, Director of Google Performance Ads Marketing:

Consider this: Gmail reaches over 1 billion users globally. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such as:

  • Showing your Gmail ads to the right people
  • Enticing people to click on your collapsed ad
  • Designing an expanded ad that converts
  • Optimizing your Gmail ads for success

Learn how to create and set-up an effective Gmail ad strategy and make the most of your Gmail ad campaigns.

Source: Google Adwords blog post

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.