Email This Post Email This Post

Reaching Shoppers through Gmail Ads

If you use Google’s email service Gmail, you may have noticed interactive ads at the top of your inbox on mobile devices. Google has published a guide to show merchants how to advertise through Gmail ads. Here’s the announcement from the Inside Adwords blog posted by Matt Lawson, Director of Google Performance Ads Marketing:

Consider this: Gmail reaches over 1 billion users globally. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such as:

  • Showing your Gmail ads to the right people
  • Enticing people to click on your collapsed ad
  • Designing an expanded ad that converts
  • Optimizing your Gmail ads for success

Learn how to create and set-up an effective Gmail ad strategy and make the most of your Gmail ad campaigns.

Sponsored Link

Source: Google Adwords blog post

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

Leave a Reply