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Etsy Encourages Sellers to Consider Wholesaling

Etsy moderator Audrey Manning published the following post on the Etsy Seller Handbook with tips about selling wholesale:

Want to grow your business this year? If you’re looking to reach new audiences for your products, it might be time to explore the wholesale business. By connecting independent designers with retailers, Etsy Wholesale gives you the opportunity to expand your brand by selling your products to more than 20,000 retailers.

Because the wholesale business operates on a different calendar than ecommerce (during traditionally slow months for online selling, such as July and August, many retailers are placing their holiday wholesale orders), expanding into wholesale may also help to balance the peaks and valleys of running an online shop.

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After selling retail for several years, Julie Gold and Wayne Parker of Whispering Willow Soap found that wholesale helped to stabilize the income from their Lincolnton, North Carolina-based business. “Selling online is fantastic, and we love the direct interaction with customers, but it can be seasonal,” says Julie. “As we build up our wholesale business, we are able to see more consistent income from month to month.”

Expanding into wholesale may even help you strengthen your business. Marie Foster of jewelry shop The Whirlwind, says starting to sell wholesale is one of best things she’s done for her Dallas, Texas-based business. “It made me more organized and prompted me to tackle the long-avoided task of keeping better track of inventory,” she says. It also pushed her to stay on top of trends and to manage her time better.

Are you up for the challenge? Follow these steps to prepare your shop for wholesale success in 2017.

You can find the full post full of tips in the link below, and you can find more information about the Etsy Wholesale marketplace on this page of the Etsy website.

Source: Etsy Seller Handbook

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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