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Bonanza Marketplace Integrates with Pitney Bowes

Pitney Bowes Inc., a global technology leader that provides innovative solutions and services powering anywhere-to-everywhere commerce announced a partnership with Bonanza, an online marketplace for everything but the ordinary. Selling and buying just became easier for U.S. entrepreneurs and consumers on this growing marketplace with the cross-border Borderfree Marketplace solutions and Shipping APIs for domestic shipping from Pitney Bowes.

Bonanza is known for its seller-friendly and social online site, which empowers tens of thousands of entrepreneurs to create their dream businesses and sell vibrant collections of fashion, collectibles, home décor and other items to consumers directly. Sellers can chat online in real-time with buyers on the site and use a variety of sales tools including newsletters.

To help their sellers, Bonanza is now using Pitney Bowes’ API technologies to power cross-border as well as domestic shipping. Leveraging the Pitney Bowes Borderfree Marketplace solution, U.S. sellers can reach more buyers and expand their selling opportunities to more than 100 countries around the world. In addition, sellers will have access to Pitney Bowes’ Shipping APIs for first mile support, helping to streamline the process of shipping products to buyers in the U.S.

The Borderfree Marketplace solution streamlines the process of shipping and tracking items for both the U.S. seller and the global online shopper. The solution calculates all costs upfront for each international order including duties, taxes and shipping fees. These fees are guaranteed in real-time at the checkout by Pitney Bowes. This eliminates all unforeseen shipping and importation costs, so there are never any surprises for sellers or buyers when items are delivered.

For international transactions, U.S. entrepreneurs will only have to list items on Bonanza’s website and if an international buyer decides to purchases an item, the U.S. seller ships the item to a convenient distribution center in the U.S. managed by Pitney Bowes. The center then handles everything required to send the item to the buyer including country-specific export compliance and customs documentation, making international shipping seamless and easy.

The Shipping API offering helps sellers on Bonanza ship their merchandise to buyers in the U.S. and abroad. Powered by the latest in API technology from Pitney Bowes, sellers can simplify the shipping process including the creation of shipping labels, access to discounted rates, and package tracking from origin through delivery.

“When we started Bonanza, our goal was to bring a much-needed human element into the online marketplace to help entrepreneurs connect with online shoppers and sell items that they can’t find anywhere else,” said Mark Dorsey, Co-Founder, Bonanza. “Our partnership with Pitney Bowes will now help us deliver an easy and convenient experience for our sellers in the U.S. to ship internationally.”

“We are excited to be partnering with Bonanza to deliver an uncomplicated ecommerce experience for U.S. entrepreneurs so they can grow their businesses,” said Lila Snyder, Executive Vice President and President, Global Ecommerce, Pitney Bowes. “Through our API technologies we can help Bonanza connect their sellers to their buyers around the world seamlessly and completely as well as better manage their customer relationships.”

The Pitney Bowes Borderfree Marketplace Solution and the Shipping APIs are available as part of the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum with speed and agility.

Source: Pitney Bowes Press Release22

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.