Etsy Senior Product Educator Cheyne Little published the following post on the Etsy Seller Handbook:
Between now and December 12, qualifying first-time buyers who spend $50 in one Etsy shop can receive a $10 credit toward a future purchase on Etsy, which they can redeem through January 31, 2017. The offer applies only to buyers making their first purchase on Etsy. (See campaign details below for full eligibility requirements.)
We’ll notify shoppers through email, social media, and banners across Etsy. Help us spread the word, and entice new buyers to your shop, by sharing our promotional posts on Facebook, Instagram, and Twitter with your followers.
First-time buyers must spend $50 in one Etsy shop in their first purchase to qualify for the promotion, so make sure you have enough inventory to allow shoppers to take advantage. Keep in mind that shoppers can buy multiple items from your shop to reach the $50 minimum. Please encourage buyers to contact Etsy support with any questions about the promotion, and see below for more information on eligibility.
Between December 6 and 12, 2016, first-time Etsy buyers who spend $50 at one shop will receive a $10 credit toward a future Etsy purchase. Qualifying buyers will receive an email with instructions for redeeming their credit two to four days after making their purchase. The offer is limited to one per person while the promotion lasts, and credits must be redeemed by January 31, 2017.
To be eligible for this promotion, buyers must spend at least $50 in one Etsy shop in a single transaction as their first purchase on Etsy, before taxes and shipping. Buyers can order multiple items from one shop to qualify. This promotion is available to first-time Etsy buyers making purchases in United States dollars (USD) starting on December 6, and in the following currencies starting on December 7: British Pounds (GBP), Canadian dollars (CAD), Australian Dollars (AUD), and Euros (EUR).
Purchases of Gift Cards are not eligible for this promotion. Purchases made in person, through Pattern shops, and those using “Other” and “Payment by mail” payment options are not eligible. Canceled orders will no longer qualify to receive the $10 credit and will not receive an email with redemption instructions.
Review the full Terms and Conditions for additional details.
Source: Etsy Seller Handbook