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PayPal’s Holiday Cards Are Good for Online Merchants

PayPal is teaming up with renowned designer Jonathan Adler for a first-of-its-kind partnership to enhance its person-to-person (P2P) payment service, so that sending the gift of money for the holidays feels more personal and heartfelt.

A recent PayPal study found that money is the number one gift Americans want this holiday season, and 62 percent wish they could ask for cash instead of traditional holiday presents. But, the study also found that the main reason people don’t give money as a gift is because they’re afraid it’s not personal enough (63 percent).

To bring more style and personalization to the gift of money so people get what they really want this year, PayPal has partnered with Jonathan Adler, whose designs have added glamour and luxury to homes, hotels and restaurants around the world. Adler is bringing that creativity to PayPal, with six exclusive digital holiday and generic gifting cards consumers can use to personalize their gift of money and add a chic touch to their holiday well-wishes, with more cards to come.

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The card designs feature the iconic touches, fresh accents and polished style Adler is known for. The cards range from holiday greetings and thank you cards to generic gift giving. PayPal’s P2P gifting experience is available in 17 countries – including Australia, Austria, Belgium, Canada, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom and United States. Consumers in the U.S. and Canada will see designs created by Jonathan Adler, and consumers located in one of the other countries will enjoy designs created specifically for their markets. Gift givers can log into their account on PayPal.com, simply select Send Money to make it a gift, pick their favorite card design, designate the amount of the gift, and send.

“Fact: Money makes the world go round, which kind of makes it the perfect present. Sending money digitally as a gift never felt truly personal or stylish – until now,” said Adler. “With PayPal, we have created something that with just a few clicks lets you send money easily and chicly. It’s a gift people are as excited to receive as they are to spend.”

Instead of stressing over what to get the babysitter, a picky relative or that friend who already has everything this holiday season, people can send the gift of money with a Jonathan Adler-designed card through PayPal. During the month of December alone, PayPal expects to see more than 17 million P2P payments – with gifting being one of the most popular reasons for sending money.

“With more people asking for gifts – and giving money – via P2P payments this holiday season, we needed to find a way to make it personal,” says Patrick Adams, CMO of PayPal North America. “Our partnership with Jonathan is unlike anything we’ve ever done, and helps consumers stress less. His unique holiday card designs make sending money easy and fashionable – something that gift cards and traditional holiday cards simply don’t provide.”

Source: PayPal Press Release

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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