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USPS Unveils Holiday Ad, Expects to Deliver 750 Million Packages

The U.S. Postal Service today announced it was ready to deliver a lot of cheer – in the form of roughly 16 billion cards, letters and packages – this holiday season.

The Postal Service, the largest ecommerce deliverer, is projecting about 750 million packages will be delivered this holiday season, a 12-percent increase in volume compared to last year.

“Our customers can count on the entire Postal Service workforce to deliver their holiday gifts, cards and letters,” said Megan J. Brennan, Postmaster General and CEO. “With the Postal Service’s unrivaled network and expanded 7-day a week delivery window, we are uniquely qualified to provide the highest levels of customer service and we are confident that’s exactly what we’ll do this holiday season.”

Additionally, the Postal Service is hiring more than 35,000 seasonal employees to help process and deliver increased volumes and meet the needs of its customers.

While the Postal Service already delivers packages on Sunday in most major cities, following the success of past holiday seasons, it will expand Sunday delivery operations to all locations with high package volumes beginning Nov. 27. More than five million packages are expected to be delivered each Sunday in December. Mail carriers will also deliver packages on Christmas Day in select locations.

Busiest Mailing and Delivery Days 
The Postal Service predicts that Monday, Dec. 19, will be the busiest mailing and shipping day for holiday packages, letters and cards. Thursday, Dec. 22, is expected to be the busiest delivery day for holiday packages, cards and letters. The Postal Service anticipates nearly 30 million packages will be delivered on the peak delivery day alone.

Skip the Trip and Ship Online 
Dec. 19 will also be the Postal Service’s busiest day online with more than 7 million customers predicted to visit usps.com that day alone. Customers can avoid holiday hassles by visiting usps.com – the Postal Service’s website that will help make mailing and shipping easier than ever. Millions of customers will skip the trip to the Post Office altogether and take advantage of convenient online shipping this holiday season. Click-N-Ship and other online services allow customers to order free Priority Mail boxes, print shipping labels, purchase postage and even request free next-day Package Pickup from the mail carrier.

Holiday Advertising Campaign 
The 2016 holiday campaign emphasizes the proud tradition of delivering cheer and the value the Postal Service offers consumers and businesses during the holidays. The Postal Service holiday campaign will feature direct mail, TV, radio, print, digital and social media promotions.

The TV spot will begin airing today and can be viewed here (YouTube). The direct mail piece will be in more than 3 million homes the week of Thanksgiving.

2016 Christmas Shipping Deadlines
The Postal Service recommends the following mailing and shipping deadlines:
Nov. 7 -APO/FPO/DPO USPS Retail Ground
Dec. 9 – APO/FPO/DPO Priority Mail & First Class Mail
Dec. 15 – USPS Retail Ground
Dec. 20 – First Class Mail
Dec. 21 – Priority Mail
Dec. 23 – Priority Mail Express

SourceUSPS Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.