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Sealed Air Introduces Innovative Packaging Solution

Sealed Air Corporation announced the launch of its StealthWrap(TM) ultra durable cartoning solution, a patented micro-layer, opaque cartoning alternative which allows primary package cartons to be protected for transit without the need for outer boxes or additional packaging materials.

(Note: here’s what a spokesperson told EcommerceBytes when we asked about its strength: “Stealthwrap’s patent-pending technology combines nano-sized to sub-micron-sized pigment materials technology with micro-layering shrink film technology. It yields high opacity in gauges never before possible with outstanding toughness, tear strength and impact resistance. It delivers enhanced security, privacy and damage reduction while achieving cost savings for the small parcel industry.”)

The company also announced that XPO Logistics, a leading global provider of transportation and supply chain solutions, will be the first to bring this innovative packaging solution to market in the logistics industry. XPO is deploying StealthWrap in several distribution centers where it fulfills and ships e-commerce orders for customers.

StealthWrap is a uniquely engineered packaging product that provides security and protection while eliminating the need for extra shipping cartons and packing materials. When applied, StealthWrap shrinks and adheres to the dimensions of the product, obscures any markings or identification of the product inside, and provides a strong, damage-resistant covering.

“Consumers have become accustomed to receiving a box within a box within a box, and while the material waste and inefficiency of that kind of packaging method is evident, it has long been the only method available to provide adequate protection for the manufactured item in its original packaging,” said Kenneth P. Chrisman, President of Sealed Air’s Product Care Division.

“The high-performance capabilities of StealthWrap can truly eliminate a significant amount of corrugated cartons from the global supply chain, bringing unprecedented simplicity, sustainability, and cost efficiency to retailers, large-scale fulfillment operations, and third-party logistics providers,” concluded Chrisman.

Ashfaque Chowdhury, President–Supply Chain, Americas and Asia Pacific for XPO Logistics, said, “We’ve been piloting StealthWrap over the last few months, and early results point to opportunities to create efficiencies, eliminate waste, mitigate damage and reduce costs. It’s a product that fits nicely into our strategy to leverage innovations for the benefit of our customers. We’re proud to be the first in our industry to utilize StealthWrap in e-commerce logistics operations.”

Sealed Air StealthWrap will be available in North America beginning in December 2016 with global availability in the first quarter of 2017.

SourceSealed Air Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.