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eBay Says These Halloween Costumes Are Hot This Year

eBay data reveals top Halloween costumes for the family include Superheroes, Supervillains, and Star Wars. Results show that revelers have their sights set on transforming themselves – and their pets – into fairytale princesses and Pokemon trainers.

The DataLabs team at eBay has crunched the numbers to identify the hottest costumes for adults, children and pets this Halloween. Divided between cult-classic favorites such as Marvel and DC Comics superheroes, to modern day pop culture icons, eBay sales data inspires unique and in-demand Halloween costumes – all available at great prices on eBay.com. A growing trend among those who dress up for trick-or-treating is to also include their pets in the mix.

The National Retail Federation reports that more than 171 million Americans plan to celebrate Halloween this year, with nearly half of respondents reporting that they will dress up in their favorite ghoulish garb. With 22 percent of Americans opting to shop for their costumes and décor online – spending an average of $82.93, eBay’s data provides shoppers the inspiration to find everything they need to make this year’s fright night costume their best yet.

While summer blockbusters and award-winning TV shows impact what characters and trends people aim to replicate in costume choices each year, eBay data demonstrates that traditional characters continue to rank high on the list. Shoppers should prepare to get out their spell books and sharpen their fangs as witches and vampires remain perennial favorites; new to the list this year are characters from popular superhero films Deadpool and Suicide Squad, while Game of Thrones characters have also made their way on to the list. Moreover, with the Pokémon Go craze sweeping the nation this past summer, look for trainers and creatures like Ash and Pikachu out on Halloween night; probably on more adults than kids.

“eBay’s unique data has always been a barometer of the cultural zeitgeist, giving us insight to what people across the country are into at any given time. Based on the data, you will likely see many Harley Quinn’s and her sidekicks this season,” said eBay’s Vice President and Chief Data Officer, Zoher Karu. “eBay is a great place to shop the coolest and most coveted Halloween costumes – and get them in time for trick-or-treating.”

Here is a full list of the most in-demand costumes for adults, children and pets, all based on eBay findings:

Top Costumes (and Themes) for Adults: 
Harley Quinn (Suicide Squad)
Game of Thrones
Star Wars
Wonder Woman
Alice in Wonderland

Top Costumes (and Themes) for Children: 
Star Wars
Mickey and Minnie Mouse
Mario and Luigi
Wizard of Oz

Top Costumes (and Themes) for Pets:
Santa Claus
Seasonal collar
Star Wars
Seasonal hoodie

Data based on Halloween costumes sold on eBay.com (US) September 1 – 26, 2016.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.