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eBay Promotion Offers Price Guarantee

eBay continues to run a promotion that kicked off in the fall in which it guarantees the selling price of cell phones listed in the auction format, but of course reading the details in the terms and conditions is essential.

How does it work? When sellers who are invited to participate go through the listing flow to list their cell phone, they must accept the recommended starting price, format, and duration provided by eBay upon listing (“eBay Recommendation”). eBay limits the model and make cell phones included in the promotion.

Sellers must use the auction format – they may not use the Buy It Now feature and may not use a reserve price.

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eBay explains in the invitation: “When your item qualifies for a price guarantee, you’ll lock in a guaranteed selling price value for your item when you follow our listing recommendation. This listing recommendation is based on the performance of similar items to yours that recently sold on eBay. As long as you list with our recommendation, eBay promises that you will earn the guaranteed selling price if your item sells. If your item sells for less than the guaranteed selling price value, eBay will pay you the rest with an eBay coupon.”

Only 7-day listing durations in an auction-style are included in the Guaranteed Price promotion.

Sellers will pay all regular fees on the listing – the promotion only relates to the selling price. The item must sell within the initial listing time period – Re-Lists and Private Listings are excluded. And an item is defined as sold when it is paid for in full by a buyer.

The promotion ends on August 31, 2016. You must be invited to participate, and all other fees apply, see eBay website for details and restrictions.


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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

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