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eBay Buys Software Firm to Give StubHub a Boost

eBay acquired Ticket Utils to expand the capabilities of its StubHub marketplace. Ticket Utils helps large ticket sellers manage inventory and distribution, the company announced on Thursday. It will also let ticket sellers set up online stores.

eBay said it expects Ticket Utils to help maximize sell-through and better automate the inventory-management process for large sellers on StubHub.

“Ticket Utils also supports multiple currencies and language, which will enable sellers to operate more effectively in international markets and take advantage of StubHub’s significant global expansion through our planned acquisition of Ticketbis,” it went on to say.

StubHub President Scott Cutler said in the announcement, “As StubHub seeks to become a truly global brand, we are working on new ways to ensure that sellers have effective, useful tools to better manage their inventory, pricing, distribution and internationalization. Ticket Utils is an example of the ways in which we are listening to our customers and working to improving their selling experience, which is a benefit to our business and theirs.”

Ticket Utils includes the following functions for sellers:

  • Desktop and mobile access
  • Instant download and advanced PDF/barcode management
  • Broker hub for one-click broker-to-broker transactions and a built-in broker-to-broker chat tool
  • Instant online stores for sellers
  • Auto-invoice and Quickbooks integration
  • Maps and seating charts

Ticket Utils will become part of eBay Inc.’s StubHub platform, the largest ticket marketplace in the US. The transaction is subject to customary closing conditions, eBay did not disclose the terms of the deal. The full announcement can be found on the eBay corporate blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.