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eBay Trolls for Back-to-School Items with New Seller Promo

eBay wants to make sure it has enough inventory on hand, especially for the back-to-school shopping season. The marketplace is running a free-listing promotion, but it’s limited to certain categories.

Sellers who are invited to participate must first activate the offer. They can then list up to 1,000 auction or fixed-price listings – in qualifying categories – and pay no insertion fees. 1-day and 3-day duration listings are excluded.

The subject line of the invitation email reads, “Buyers want your items now. Sell more with this great offer.” The inside proclaims, “It’s time to put your best merch forward. When buyer interest is peaking, it’s the best time to boost profits. And now list up to 1,000 items with zero insertion fees in select categories.”

eBay highlighted four main categories:

  • Back to school (Textbooks, Kids’ Clothing, Shoes & Accessories, Backpacks and Bookbags);
  • Fun and games (Video Games & Consoles, Team Sports, Athletic Shoes);
  • Tech gear (Laptops & Netbooks, Tablets & eBook Readers);
  • Collector finds (Trading Cards, Figurines, Model Railroad & Trains).

The invitation email lists specific categories and subcategories that qualify, so be sure to check before listing. Also be aware that the promotional rate only applies to the initial listing for Good Til Cancelled listings; eBay explained, “renewals will count toward your monthly listing allotment if available, or will be charged the standard insertion fee rates.”

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And note that invited sellers must activate the promotion by selecting “Activate offer” in the invitation email or on the promotion landing page.

The promotion kicked off on July 6 and runs through July 31st. All other fees apply, see your invitation for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.