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Walmart Not to Be Outdone by Amazon Prime Day

All attention is focused on the upcoming Amazon Prime Day shopping event, but it appears Walmart has a few surprises up its sleeve so as not to be outdone. “As we celebrate Independence Day and the weeks that follow, we have some exciting things coming,” the head of Walmart.com US Fernando Madeira said in an announcement on Wednesday. “You’ll want to make sure you’re checking in frequently on Walmart.com or the Walmart mobile app.”

To kick off the summer specials, Madeira also announced Walmart is now offering a free 30-day trial of ShippingPass, which gives online shoppers unlimited two-day shipping. And to reward customers who already have ShippingPass, Walmart will give them an extra month for free.

Madeira made a point of noting the price is half of Amazon’s Prime shipping program, though not mentioning it by name:

“ShippingPass is about half the price of similar programs out there at just $49 a year, and customers who are using it, love it. They shop on Walmart.com more often to take advantage of our low prices, fast shipping and added benefits of no minimum order requirements and free online or in-store returns. Once you start using it, it’s hard not to notice the everyday low prices on the stuff you need and want.”

The announcement comes as Walmart gears up its Marketplace – EcommerceBytes recently published an exclusive interview with Seth Beal about Walmart.com’s plans to grow third-party merchants from the hundreds to the thousands.

Last year, Walmart responded to Amazon Prime Day, which made its debut on July 15, 2015, with a war of words: “Low Prices. No Admission Fee. You shouldn’t have to pay $100 to get great deals. On July 15th (and every other day) enjoy low prices at Walmart,” the company pronounced.

This year, Walmart has had plenty of time to prepare. See the Liberty and Low Prices for All announcement here.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.