eBay is running a special promotion to attract crafters as its rivals Amazon and Etsy cater to the handmade movement. The “Save on Craft Supplies” event kicks off on June 13th, and eBay is enlisting the help of sellers to ensure it has inventory to support the event.
In an email to select sellers, eBay wrote, “Get even more exposure for your “craft supplies” listing in a “Save on Craft Supplies Event.” List by June 7th for a special opportunity to put your listings in front of millions of eBay Buyers!”
eBay told sellers that products in high demand include fabric, sewing equipment, beads/jewelry making supplies, needle craft, and yarn.
The email advised sellers to take the following four steps to ensure their craft supplies listings would be included in the promotion for buyers:
1) Create a 7-, 10-, or 30-day or Good Til Canceled listing and make sure it’s live after the event begins;
2) Price your item competitively and offer Free Shipping;
3) Add 5 or more high resolution photos (96 dpi or higher recommended).
4) Create promotions and special offers using eBay’s Promotions Manager Tool (available to Store owners only) to increase sales up to 10%.
eBay has run similar promotions in other categories and has sent similar invitations to sellers in those categories to encourage them to list more to take advantage of the buyer-marketing initiatives.
eBay wants sellers to list craft supplies by June 7th, but note that the craft-supplies promotion for buyers runs from June 13th through June 27th.
Unlike seller promotions, there are no fee discounts or monetary enticements – instead, eBay offers the hope of getting more exposure for listings. It explained:
“Eligible sellers who list in the craft category, for 7,10, or 30 days in the auction-style, auction-style with Buy It Now, fixed price format or Good ‘Til Canceled with no reserve price and with images with 96 dpi resolution or higher by June 7, 2016 by 11:59:59 PM PT may have their listings featured in eBay’s “Save on Craft Supplies Event” beginning on June 13 , 2016 at 12:00:00 am PT and ending on June 27, 2016 at 11:59:59 PM PT. There is no maximum number of listings per seller. All listings will be displayed randomly throughout the event and will be marked as sold out if they sell.”
See your invitation for details and restrictions.