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Capturing Customer Data at the Time of Shipping

Email marketing can be very effective, especially for online merchants who communicate regularly with their customers – after all, these are people who have purchased from you before.

One way to build your marketing list is to capture customer data at the time of shipping. That’s the idea behind a new integration between ShipStation and MailChimp.

The companies said that while MailChimp integrates with hundreds of applications, this is the first integration between MailChimp and a shipping software application.

ShipStation users who choose to connect with MailChimp will be able to automatically add new customers to their email lists, based on each order that comes through ShipStation. MailChimp will receive information from each ShipStation order, including Email address; First and last name; Last order date; Last order amount; and Sales channel where the order was placed.

You can learn more on the Shipstation blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.