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eBay Enterprise Ditches the eBay Name

Founded as GSI Commerce, acquired by eBay and rebranded, and sold off last year and broken up into further pieces, eBay Enterprise is finally ditching the eBay name.

eBay Enterprise was separated into four businesses after the November 2015 sale. The piece assigned to private equity firm Sterling Partners was integrated with Innotrac and has now been rebranded Radial, “the largest omnichannel commerce technology and operations provider.”

Radial brings together best-of-breed technologies and services in one market-leading platform to offer speed and efficiency to retailers’ omnichannel commerce requirements, including: Global commerce platform as a service; Tech-enabled fulfillment and operations; Payments, tax and fraud offerings: and Full customer care services.

Todd Miller, Principal at private equity firm Sterling Partners, said in a release on Tuesday, “We’ve seen today’s retailers struggle with omnichannel, and as a result their profits and customer loyalty have suffered. In order for merchants to not just survive – but thrive – they must dynamically connect their entire supply chains to efficiently meet consumer demand. Omnichannel solutions are the key to unlocking this potential.”

The full announcement is available on the Radial website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.