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Etsy Rolls Out New Shop Home Design to All Users

Etsy announced Thursday that it had completed the rollout of its new design of the Shop Home page – it is now available to all members on all browsers.

Etsy first announced the new design in March, explaining, “The new design brings all of your shop’s content together, so shoppers can browse your items, learn about your story and see your policies all in one place.”

Etsy first began exposing buyers to the new design on April 5th, and on April 12, it said half of all visitors to Etsy were seeing the new design.

Etsy explained, “During a roll out, we monitor buyer behavior and activity very closely. This includes the amount of time they spend on a shop, the number of listings they view, the rate at which they add things to their cart, and the amount of purchases they make. We have seen very positive and promising changes to these metrics since we began introducing the new design to buyers last week.”

The Fireside Chat originally scheduled to go live on April 4 is now available (via YouTube). In the video, two product manager in the Seller Services group – Sonia Kedzierski and Dilani Kahawala – sat down with Heather Jassy to talk about the changes to Shop Home and Simple Shop Policies.

Kedzierski and Kahawala told Jassy they’d received a lot of feedback from sellers and would continue to refine and improve the design and shop polices sections based on seller feedback as well as buyer behavior. Kedzierski said for example that based on seller feedback, Etsy is working on improvements to the Rearrange Your Shop tool to make it much easier for sellers with large quantities of listings to move items between pages. “We have a lot of really fun new features coming soon,” she said.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.