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Etsy Lets Shoppers Save Items in Shopping Carts

Etsy is rolling out a change to its shopping cart, it announced on Thursday. The “Save for Later” feature is a new cart function that will allow buyers to save items from their cart to purchase later.

“Buyers will soon see the “Save for later” option for each item in their Etsy cart,” the company explained in its announcement. “This feature will allow shoppers to put aside items that they don’t intend to purchase immediately, but may want to remember to purchase in the future. It won’t reserve an item or take it out of the seller’s inventory.”

The latter point was key, according to sellers commenting in the forum. They didn’t want shoppers to be able to remove items for sale in case another shopper came along who was prepared to pay right away – especially key given that many Etsy sellers list unique or one-of-a-kind (OOAK) items.

“As long as it doesn’t reserve the item it’s fine with me. The 1st person to pay for it gets it,” one seller wrote on the forums.

However, some sellers were afraid that shoppers might think that they were reserving items. “Remember” for later might be better wording than “Save” for later,” one seller wrote.

“With so many OOAK items out there, I can see many a buyer being disappointed. I hope it is make abundantly clear that there is still a risk that said item is not reserved and can still be purchased,” another wrote.

One seller had a suggestion to build on the feature: “I think it would be great feature if you put an item in your cart to save for later that you get a notification or a pop-up that says something like “10 other people have this item saved for later”. That way you kind of have an idea how quickly you need to buy it.”

Etsy said it was rolling out the new “Save for Later” feature over the coming weeks.

Comment on the AuctionBytes Blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.