Amazon is opening up one of its special programs for shoppers to third-party merchants, according to a seller service called Teikametrics. But not just any third-party seller, and only in select categories.
Lauren Shepherd of Teikametrics told EcommerceBytes that Amazon is now allowing third-party sellers who participate in FBA to participate in its Subscribe & Save program. Previously, only products sold and shipped by Amazon.com were eligible, she said.
Here’s how Amazon describes the program to shoppers: “With Subscribe & Save, you receive a discount off the Amazon and Amazon Marketplace everyday low price, free standard shipping, and the convenience of automatic deliveries when you receive your subscriptions on your monthly Subscribe & Save delivery day. There are no commitments, obligations, or fees and you can cancel a subscription at any time.”
“Amazon hasn’t made any formal announcement, but this is a great way for sellers to get recurring customers by offering their products for a slight discount upon subscription,” Shepherd said.
In a blog post on the Teikametrics site, she explained how merchants could take advantage of the program:
1) Enable Subscribe & Save in Seller Central under Settings > Fulfillment by Amazon > Subscription Settings
Amazon Subscribe and Save Subscription Settings
2) Once you have enabled your subscription settings, you are able to add your offers.
3) Monitor the success of your subscription offerings via your Subscribe & Save reports under Reports > Fulfillment.
Subscribe and Save Forecasting
And, she wrote, “If you would like to find out more about the Subscribe & Save program, contact Amazon at subscribe-and-save-feedback @amazon.com.”
We’ve asked Amazon for more information for sellers who are interested in participating, we’ll update this article once we learn more.