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Etsy Redesigns Sellers’ Shop Home Pages

Etsy rolled out a change on Tuesday to make sellers’ Shops more attractive to buyers browsing the site, whether they’re on desktop, mobile, or accessing the marketplace through the Etsy mobile app.

Etsy created a new space for a cover photo on Shop home pages, and Shop icons now appear on the Shop home page as well.

“Update your branding, rearrange your items and tell your shop story. All without leaving the page,” Etsy announced. “The new design brings all of your shop’s content together, so shoppers can browse your items, learn about your story and see your policies all in one place.”

Etsy partnered with Canva to give sellers a tool to help create their branding elements. Etsy’s Director of Product Management Arpan Podduturi told EcommerceBytes Canva is a graphic design software, with both free and paid templates. Canva created custom templates for Etsy sellers that are all free – you can see more on the Canva.com website.

Podduturi said sellers can also now customize the order of items in their Shop as they appear on desktop, mobile web, and the Etsy app. Previously, listings on the home page were sorted by “most recent” by default.

Another change: previously, sellers could categorize their items in up to 10 sections for a single shop. They will now be able to create up to 15 different sections, he said.

And to help make sure buyers see sellers’ policies, Etsy is adding an “easier, simplified way for them to communicate those policies through a new templated format,” Podduturi said. “For sellers who didn’t previously have shop policies, this will be an easy way to create them with standardized info. Sellers who already have shop policies can continue to use them.”

Note that Etsy says sellers can preview and customize the new shop homepage experience before it launches it to shoppers on April 5.

Let us know what you think of the changes.

Comment on the EcommerceBytes Blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.