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eBay’s Latest Mandate on Product Identifiers

As of June 29th, 2015, eBay’s search engine began providing higher visibility to listings using product identifiers, and eBay reminded sellers recently about addtional requirementssurrounding its new policy.

“We want to remind you that, starting February 29, 2016, product identifiers will be required on all new and Good ‘Til Cancelled (GTC) listings of new and manufacturer-refurbished items in a number of additional categories. Remember, if you have GTC listings in these categories, your listings will not automatically renew unless you update them before February 29. Any GTC listings not updated in time will end on their calendar renewal date on or after February 29 – and will need to be re-created as new listings without any sales history.”

eBay Product Identifiers include UPCs, EANs, and ISBN numbers. An eBay employee recently explained the timing of the policy: “Original categories for new listings went into effect June 29th 2015. Multivariation listings in the original categories – Jan 29th, 2016. Additional Categories and GTC listings – Feb 29th, 2016. There’s been a few phases of this, we are trying to spread this out over time as we know it takes work.”

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EcommerceBytes delved into eBay Product Identifiers in June, and we recently reminded sellers of the latest requirements taking effect this week in the EcommerceBytes Blog, where you can find comments from readers.

Comment on the EcommerceBytes Blog.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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