PayPal is keeping busy – it launched a new marketing campaign called New Money that kicked off with a Super Bowl TV ad earlier this month, and last week it announced it had redesigned its mobile app.
This week at the Mobile World Congress, it unveiled new partnerships and product updates.
- PayPal has collaborated with Vodafone, one of Europe’s largest mobile carriers. “Millions of PayPal’s European users will be able to fund payments on Android smartphones at Visa contactless terminals using the Vodafone Wallet.”
- PayPal is also working with telecom providers in Mexico and Brazil, Telcel and Claro, on their digital wallets.
- Its recently acquired Xoom plans to expand its service in Africa, making it easier for people in the United States to quickly and securely send money to family and friends with a M-Pesa account in Kenya.
PayPal also said an upcoming version of its mobile app will support near field communications (NFC) starting in the United States and Australia later this year. “Android users will be able to simply tap and pay with their PayPal app at nearly any location that accepts contactless payments in the United States and Australia.”
PayPal CEO Dan Schulman called PayPal’s approach platform-agnostic and said he wants to work with more partners – “That may mean organizations who have traditionally looked at each other as competitors will need to work together.”