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eBay Lures People Back to Site with Shopping Mall Stations

eBay showed up at shopping malls around the country this weekend with a “Boxing Day” promotion tied to its Valet consignment program, generating a lot of free publicity for the company. eBay has used the “regifting” theme in other Christmas marketing campaigns in past years.

During the Christmas 2015 Boxing Weekend event, eBay set up pop-up selling stations in select Westfield shopping centers and gave shoppers the opportunity to sell unwanted Christmas gifts. Visitors to the eBay booths could list items themselves or enlist professional sellers from the eBay Valet service – and eBay waived fees for using eBay Valet during the 2-day event.

eBay said it generally sees a spike in both new sellers and new listings in the days after Christmas, peaking the first Sunday in January.

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The company explained, “Shoppers can make extra money on unwanted items to put toward the things they really want. Visit one of the eBay selling stations or drop boxes on December 26 and 27 to start selling.” It also gave away gift cards to people who visited the selling stations.

eBay has had difficulties getting some members to come back after it experienced a security breach in 2014. What better way to lure people back than by letting them sell without having to do it themselves?

More information is available on the eBay website.

 

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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