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Details on How Small Sellers Fared on Cyber Monday

Ever wonder exactly how marketplaces like eBay and Amazon performed on key holiday shopping dates? Companies are generally stingy with their data, so a new report from ecommerce platform 3dcart provides insight into how small companies performed on Cyber Monday by revealing unusually detailed information.

The data released from 3dcart shows a 12% increase in dollar sales among its users on Cyber Monday 2015. Final totals are based on 12,200 US online stores (out of its 17,000+ merchants in total) that are powered by 3dcart’s platform, comparing the data from the same number of stores from 2014.

Merchants received a total of 30.5 million visitors, with an average conversion rate of 2.41%. Approximately 756,400 orders were processed for the 12,200 retailers on the 3dcart platform, totaling to $42,955,956.00. The merchants sold 3,782,000 total units on Cyber Monday with an Average Order Value of $56.79.

Mobile accounted for 23% of online sales, which 3dcart contributes to its push for client adoption of mobile-friendly, responsive technology.

The 18-year-old company also noted that it provided averages of 99.98% for uptime and 392ms for load time across its entire network on what could be the busiest online shopping day of the year.

“The results from 2015’s Cyber Monday set a new record for ecommerce sales and bigger retailer expectations for their ecommerce providers for 2016,” said 3dcart COO Jimmy Rodriguez.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.