Ever wonder exactly how marketplaces like eBay and Amazon performed on key holiday shopping dates? Companies are generally stingy with their data, so a new report from ecommerce platform 3dcart provides insight into how small companies performed on Cyber Monday by revealing unusually detailed information.
The data released from 3dcart shows a 12% increase in dollar sales among its users on Cyber Monday 2015. Final totals are based on 12,200 US online stores (out of its 17,000+ merchants in total) that are powered by 3dcart’s platform, comparing the data from the same number of stores from 2014.
Merchants received a total of 30.5 million visitors, with an average conversion rate of 2.41%. Approximately 756,400 orders were processed for the 12,200 retailers on the 3dcart platform, totaling to $42,955,956.00. The merchants sold 3,782,000 total units on Cyber Monday with an Average Order Value of $56.79.
Mobile accounted for 23% of online sales, which 3dcart contributes to its push for client adoption of mobile-friendly, responsive technology.
The 18-year-old company also noted that it provided averages of 99.98% for uptime and 392ms for load time across its entire network on what could be the busiest online shopping day of the year.
“The results from 2015’s Cyber Monday set a new record for ecommerce sales and bigger retailer expectations for their ecommerce providers for 2016,” said 3dcart COO Jimmy Rodriguez.