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eBay Promotion with Cap on Fees Results in Confusion

eBay is running a promotion in which it is capping the Final Value Fee for sellers on up to 100 items. One version of the promotion caps the FVF at $5, the other at $10.

The promotion is resulting in some confusion, however. One seller who believed it meant that eBay was also waiving insertion fees told EcommerceBytes that an eBay customer service rep told them that was not the case.

The landing page of one promotion shows the details of the $5 cap:

“Sellers who activate the offer and then list in the fixed price, auction-style, or auction-style with Buy It Now format, pursuant to the terms and conditions set forth herein, will pay maximum final value fees of $5 per item for the first 100 items sold, that were created during the Promotion Period, as defined below. 5-, 7-, 10-, and 30-day listing durations are included. All existing selling limits on your account (as well as category and item limits) still apply, and may prevent you from creating the maximum number of listings in this Promotion. Items listed under this Promotion will not be charged insertion fees and will not affect the seller’s monthly allotment of listings which do not require an insertion fee as part of the everyday rate plan.”

As you can see, this promotion does indeed waive insertion fees. But a seller who got a version offering a $10 cap on fees wrote:

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“The promotion appears to offer up to 100 Free listings, with a $10 cap per item on fees. However, eBay explained to me in a phone call, that the free listings are only for items that sell for over $100. Needless to say, eBay’s offer does not say as much in the fine print, in fact the wording leaves one to assume that listings of any value qualify for the free listing promotion. New listings I posted under $100 were not subtracted from the 100 free listings offer, leading me to question eBay about their offer.”

Some other sellers aren’t sure if this promotion conflicts with another promotion eBay is running in which it is offering up to 1,000 free listings, which EcommerceBytes wrote about last week.

On this discussion thread on the eBay boards, a seller explained their conundrum:

“I have two active promotions right now:

1) List FREE – 1,000 auction-style or fixed priced listings (ends 11/29/15 23:59:59 PST) 2) Save on final value fees – $10 cap for first 100 sold items (ends 11/30/15 23:59:59 PST)

“I want to have my new listings allocated to the 2nd promotion, but they are getting allocated to the 1st promotion (presumeably because it ends earlier). Any thoughts on how I can do this?”

On this thread, a seller was confused about the timing of the fee-cap promotion, writing, “If my item sells after Nov. 24th, will I be charged more than the $5 final value fee promotion?”

eBay runs invitation-only promotions, so not all sellers are invited to participate.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.