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Etsy Asks Wholesalers to Simplify Process for Artisans

Etsy has been encouraging artisans to sell through its Wholesale Marketplace to get their goods into retail stores and boutiques, but it’s learning that small online sellers aren’t set up to handle complex purchase orders and payment schedules – they need to complete sales and get paid quickly.

So Etsy is making a change to help its artisans who are trying out Etsy Wholesale. It’s asking retailers to evolve their businesses practices to support independent designers.

This week, Etsy launches the Etsy Wholesale Retailer Commitments, which is a set of guidelines that retail members of Etsy Wholesale must agree to follow.

  • Pay the price listed on the seller’s Etsy Wholesale line sheet (for at least the first six months).
  • Offer Etsy sellers quick and fair payment terms.
  • Provide Etsy sellers with a personal point of contact to assist with supplier compliance, penalty avoidance and vendor set up.
  • Respect the Etsy seller’s intellectual property.
  • Recognize product authorship in stores and online. Whenever possible, include the name of the designer in product merchandising.
  • Work with Etsy sellers to respect their values and preferences related to the production process and material selection of their products.

Etsy’s four flagship Retail Partners have agreed to the commitments: Whole Foods Market, The Land of Nod, Lou & Grey, and its newest Retail Partner, Macy’s.

Starting in spring 2016, Macy’s Herald Square flagship store in New York City will stock a unique product selection from Etsy designers in their newly opened One Below floor, Etsy revealed.

The Etsy Wholesale community is comprised of nearly 11,000 retailers and over 4,500 sellers. You can read more on the Etsy blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.