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USPS Kicks Off Holiday TV Commercials

The US Postal Service kicked off a holiday marketing campaign this week featuring two television ads that debuted on November 2nd. A third commercial will begin airing on November 9th.

Each ad is 15 seconds long and highlights real-time delivery notifications, a new service that alerts customers when their packages arrive. The theme of the ads is “Count on Us.”

The ad refers to a website consumers can visit at My.USPS.com – once they’ve signed up for an account and have been verified, they can visit their dashboard to view status information on incoming USPS domestic packages – and they can manage their packages.

This week, the ads will air during NBC’s “Mysteries of Laura” (Nov. 4), CBS’s “The Big Bang Theory” and Fox’s “Sleepy Hollow” (Nov. 5), ABC’s “Good Morning America” (Nov. 6) and NBC’s “Saturday Today” (Nov. 7).

All three spots feature several USPS employees and will be shown on multiple channels throughout November and December.

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You can view the commercials on the USPS Youtube channel (“Slammed” and “Beard”).

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.