Amazon is jettisoning its payments card reader that it marketed to local merchants and is ditching its Amazon Local daily deals. Word of Amazon’s latest discards late last week came close on the heels of its announcement that it would end its ad programs for third-party merchants that took visitors off Amazon’s pages to advertisers’ own websites.
Amazon is also closing its Webstore store-hosting service for merchants, news that first surfaced in March.
The moves are clearly part of a strategy shift: rather than enabling merchants with their ecommerce businesses, Amazon wants them to sell directly on its marketplace, where it will be responsible for all parts of the sales process.
Venturebeat appeared first with the story about the closure of the Amazon Register card reader on Friday. It quoted an Amazon spokesperson, “Amazon is constantly testing and launching new services to innovate on behalf of our customers. At this time, we have decided to discontinue the Amazon Register service.”
Amazon Register is similar to Square and PayPal Here. Details of the closure are found on the Amazon website – “Effective October 30, 2015, we are no longer accepting new customers. Existing customers can continue to use Amazon Register until February 1, 2016, when we will discontinue to service. We regret any inconvenience that this may cause.”
Meanwhile Geekwire was the first to report the news about the demise of Amazon daily deals on Friday. A spokesperson told the publication, “We’ve learned a great deal from the daily deals business and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers and merchants.”
Details of the Local daily deals closure are found on the Amazon Local website, where Amazon wrote, “We are only going to stop selling daily deals for local merchants at local.amazon.com and on the Amazon Local app. Amazon’s Deal of the Day, Gold Box Deals, and Kindle Daily Deals are not affected by this announcement.”
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