Webstore launched a newly designed website specifically for mobile browsers. The independent ecommerce platform, not to be confused with Amazon Webstore, has over 175,000 members.
Founder Julio Pereda said shoppers visiting Webstore will now be able to search and browse items in a format friendly to phones or portable devices. “Bid, Buy, Offer, and Guest Checkout have all been redesigned for mobile also, so it’s easier than ever to shop Webstore on the go.”
Pereda launched Webstore in 2007 – you can read more about it in this profile from 2010. Pereda explained that you don’t have to be a member to purchase from Webstore sellers thanks to a Guest Checkout feature, “so the buyer pool is always much greater than the total of members.”
In the last 3 months, 11,000 active sellers sold 17,000 items. “We have many sellers who are experiencing multiple unit sales per day, and some that have moved their entire online sales operations to Webstore,” he said.
“These successful sellers have discovered that a sale on Webstore puts more money in their pocket than a sale elsewhere,” he said, so while Webstore has less general traffic than the industry leading sites, sellers find that it’s more profitable. “It becomes quickly worthwhile to drive traffic exclusively to their Webstore online store via newsletters, marketing campaigns, etc.,” Pereda said.
He emphasized that the new design was not just a matter of resizing the layout – “each page was completely redesigned with mobile in mind.
“We’re excited to be able to offer this to our sellers this holiday season.”